Google Curiosity Rooms

Client : Amplify

THE BRIEF

Google transformed its flagship store, 55 Regent Street, for the launch of the Google Pixel 3 smartphone. Branded The Curiosity Rooms, Google hosted a range of free talks, events and workshops to demonstrate how fashion, food, music, art and tech all collide.

THE SOLUTION

The installation is centred around ‘experience’ and the space hosts five weeks of workshops, talks and special events focused around health, mindfulness and millennial mindsets.

‘Make every day more extraordinary’ is the message surrounding the Pixel 3. The pop-up experience captures this with three floors filled with different activities, each one encouraging visitor’s to explore a different feature of the new smartphone.

This ‘Instagrammable’ space focuses on the Google lens feature. Visitors hover over a washing machine drum using the lens feature of the smartphone and it instantly shows you a ‘product’ inside, along with product information and alternative options. However, you don’t need a washing machine to use this feature; point the Pixel 3 at a dog, a plant or a wide range of other objects and it will tell you all about it!

SERVICES PROVIDED

- Set Design & Engineering
- Manufacturing & Install