Wella TrendVision

Client : Jack Morton

THE BRIEF

To launch Wella Professionals’ key hair trends for 2017, Wella partnered with global brand experience agency, Jack Morton Worldwide to create an innovative experience for both a live and digital global audience of stylists and media. The event took place on the 6th November at Fira, Barcelona. XKX were given less than 4 weeks to engineer, manufacture and deliver the Wella Trendvision2017 main staging set.

THE SOLUTION

XKX Projects Ltd were brought on board to produce the scenic staging elements. This included the rotating Diamond faceted archways that the models can be seen walking through. Mirror bonded internals allowed for the reflections of the models & lights to bounce off creating visually stunning displays as the camera panned from angle to angle.

SERVICES PROVIDED

- Structural Engineering
- Design & Manufacturing
- Logistics & Install
- Full Project Management